Viewfinder Frame

NOTE: This product ships within 1-2 business days after you place the order. This is in addition to the shipping time. Please make a note of that before you place your order.
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Say goodbye to boring frames and stick-in-the-mud photo albums and give a gift that’s every bit as memorable as the image it contains. In total artistic defiance of a standard square picture holder, this Viewfinder Frame delivers innovation and architectural brilliance in equal doses thanks to a brilliant design concept from Rodrigo Westin. The piece is part of the renowned Museum of Modern Art product collection and the interactive magic is worth of everything MoMA is known for.

Here’s how it works: First, slide an image in between the two glass panels. Once the picture is ideally situated, slide the two wooden hands until the fingers crop the photo as desired. It’s just like sizing up a piece of scenery before snapping an image except the likeness stays in focus permanently. The frame is actually double-sided, increasing its versatility; one side is black, the other is white, so the frame can be flipped depending on which color better complements the photo on hand. Slide in a smaller 4x4” photo of the recipient, place a pic of the two of you on a favorite trip, or print out a panoramic image of their hometown or a beloved city overseas to serve as a long-term reminder of adventures both large and small.


  • Double-sided horizontal frame - black on one side, white on the other
  • Can fit 4x4 to panoramic pictures up to 12" wide
  • Made in China of melamine laminated MDF and glass


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